HOW THE PROJECT CAME TO LIFE
RYL “natural Power” a synergistic encounter of three different personalities sharing the passion for nature and its biodiversity, came to life due to the extraordinary intuition of Romina Power, as homage to the people and the land which for so long accommodated her and treated her with affection as their own. It was thus necessary to think of a more direct and faster way to spread and make known the extraordinary character of these places and cultu- res by exalting their “delicacies”, “excellence” and their natural characteristics.

ITS MISSION
To spread across the business, the benefits of the biologic extra virgin olive oil and of the “Mediterranean diet”, stating the importance of biodiversity, of healthy and nutritive food intake, of a green sustainable agriculture, compatible with and connected to the oldest rural traditions.